Foundation is one of the rare makeup products that you want to look like your natural skin—and yet, it’s often not easy. Ask any beauty pro, and they’ll tell you that finding the right shade match is key for a seamless finish.
To find your best foundation, start by swatching three shades on your jawline. This method will help you pinpoint the best shade for your skin tone and undertones.
1. Look at Your Skin in Natural Light
It’s no secret that finding the right foundation shade can be a bit of an art form. Thankfully, there are a few tricks that you can use to Colormatch like a pro.
Firstly, it’s important to look at your skin in natural light before you choose a shade. This will help you see how the shade will blend into your complexion and whether it suits your undertones. It will also help you avoid shades that might look too pink or yellow on your face.
You can also try swiping a sample of foundation on your neck or jawline to see how it blends into your complexion. If you can’t tell where the foundation ends and your skin begins, it’s likely too light for your complexion. Similarly, if you can see the foundation on your skin, it’s too dark.
Once you’ve found the perfect foundation, you can start to think about other makeup products that will work for your complexion.
2. Take a Closer Look at Your Jawline
If you have a client who complains about their foundation not blending, or that it looks like they’re wearing a mask, the issue may actually be an improper color match. Makeup artist Frederick Sanders recommends swiping foundation along the jawline to find the shade that matches both the face and neck.l
This trick can be a lifesaver when it comes to buying makeup online, especially for those who struggle with finding their perfect match in stores. Many makeup products are sold in dimly lit shops with a bright light that makes everything look more enticing but doesn’t really help you get an accurate shade match.
To avoid this, swatch foundation swatches on your clean, dry skin in natural daylight. When you find a few that look like they might be the right fit, swipe them along your jawline to see which one seamlessly blends into your skin. The more you swatch a variety of shades, and the more you familiarize yourself with undertone descriptions, the easier it will be to figure out which ones are right for you.
3. Take a Closer Look at Your Cheekbones
It’s not breaking news that finding a foundation shade match is a bit of a game, but it is important to be sure you are taking your entire face and neck into consideration. Instead of swiping on the back of your hand (which is a good place to start, but not always accurate), try placing stripes of a few potential contenders on your jawline and then blending. The color that disappears into your skin the best is likely the winning one.
Another tip that’s often overlooked is the fact that your skin tone can change throughout the day depending on sun exposure and other environmental factors. For this reason, it’s a good idea to test your skin tone at a time when you won’t be influenced by any outside influences.
Most foundations and other complexion products are broken down into different categories based on skin tone and undertone, such as cool, neutral or warm. You can also find shades by depth, which is how light or dark the makeup is. To test your depth, apply a few streaks of three shades to your jawline and blend them in slightly. The color that fades into your skin the least is probably the winner.
4. Take a Closer Look at Your Eyes
If you want your makeup to look natural and glowy, you need to take a close look at the color of your eyes. Eyeshadows can make or break your entire look and if you’re using the wrong shade, it will show through and create a heavy, cakey look.
For the best results, it’s a good idea to use eyeshadow in the same tone as your face. You can even blend it right into your eyelids for a completely seamless look. Choosing the right foundation is also important. You don’t want your skin to look too light, too dark, or too orange.
Getting the right shade of Seint iiid foundation is one of the most important things you can do for your complexion. It will help your makeup look like a second skin and make you feel beautiful and confident. If you’re unsure of how to get the right shade, check out my quick and easy color match quiz to see which shades will work for you!
5. Take a Closer Look at Your Chest
Unlike the skin on your hands or wrist, the skin on your chest is typically a slightly darker shade. Therefore, it’s important to swatch foundation color on your chest when selecting the right color match makeup.
Applying the right shade of foundation to your chest is crucial because it ensures a smooth transition from your face to your neck and decolletage. This also helps prevent any noticeable lines of demarcation that would be more evident on your face if you didn’t match the color of your body to the shade of your complexion.
If you’re having trouble determining whether you have a warm or cool undertone, turn your wrist over and look at the veins in your skin. If the veins appear blue or purple, you probably have cool-toned skin, while green veins indicate a warm undertone. Similarly, if the veins are neither blue nor green, you probably have neutral undertones.
6. Take a Closer Look at Your Neck
The neck is often a lighter color than the face, and it’s important to take this into account when choosing a foundation shade. If you match your face to a shade that’s too light for your neck, the two will not blend seamlessly and can create a harsh line of demarcation between your makeup and your natural skin tone.
If you’re unsure what shade to choose for your neck, it can be helpful to consult with a beauty consultant if one is available. They can photograph your face and neck, and use a computerized program to help you find the perfect shade for your complexion.
If you’re not able to visit a professional beauty store, try to find online reviews of the product before making your purchase. This will allow you to read reviews from other customers who have had the same experience as you and will give you a good idea of whether the product is likely to meet your expectations or not. If you’re unable to find an online review, try asking friends and family for recommendations.
7. Take a Closer Look at Your Decolletage
The decolletage is a delicate area that often gets overlooked. It deserves just as much attention as the rest of your face and body. This area can be prone to wrinkling and other signs of aging just like the rest of your skin. It is important to protect this area by wearing a good quality sunscreen and reapplying regularly. This is the number one way to prevent sun damage, age spots, and wrinkles.
A good makeup shade will blend beautifully on the skin, appearing almost as a second skin. If your clients have trouble with their makeup blending or looking cakey, it may be a sign that they are using the wrong shade for their complexion. It can also be a sign that they are not properly blending or highlighting their features.
The good news is, there are a lot of new innovations in the beauty industry to help make it easier than ever for customers to find their perfect foundation shade. Many brands now offer online color match services, which can be a great alternative to trying products on in-person.