5 Creative Ways to Use A-Frame Signs for Local Advertising
Local advertising helps small businesses generate foot traffic and build brand recognition in their communities. It also enables them to form relationships with customers on common ground.
A-frame sidewalk signs are versatile marketing tools used for outdoor advertising. They can display daily specials, menu highlights, and upcoming events.
They can even help businesses showcase their unique products or services at events like county fairs and farmers markets.
1. Make It Functional
A-frame signs are one of the most versatile and cost-effective marketing tools available to small businesses. Whether you’re promoting daily specials, highlighting your unique selling points, or simply directing customers to your business, these little signs can make a huge impact on your bottom line.
Since A-frames are double-sided, they can be seen from either direction by passersby. They also fold up quickly for easy storage and travel. And, unlike other types of signage, you don’t need a permit to use one on public property.
When it comes to creating a compelling message for an A-Frame sign, the key is to keep it simple. After all, people are going to be reading your sign at a glance. This is why it’s important to use bold colors and clear fonts to ensure that your message gets read.
If your restaurant, coffee shop, or event is tucked away in a non-traditional location, getting eyes on it can be a challenge. Placing a durable A-frame sign on the sidewalk with your information and an arrow leading pedestrians to you can help solve this problem.
If you’re a restaurant or cafe, an A-frame sign is the perfect way to promote your daily specials and time-sensitive offers. This is a great way to attract new customers and encourage repeat visits. Plus, it’s a fun way to showcase your creative side and connect with your local audience. A-frame signs can be customized to include local references, community events, or popular trends to create a relatable and engaging experience for customers. Incorporating humor or witty puns can also draw attention and encourage passersby to share your message on social media. These elements are sure to set your A-frame sign apart from the competition and capture the interest of customers.
2. Make It Unique
Depending on how you design it, your A-frame sign can be unique. Whether it’s through the use of color, layout, or messaging, your A-frame sign is an opportunity to stand out from your competition. You can also incorporate local references or cultural symbols in your design to make it more relatable and recognizable to the community.
If you’re located on a busy street or in a hard-to-find spot, your A-frame sign can help people find you. Place a clear arrow or directions on your sign, and it will be much easier for people to follow the path to your business. Additionally, if you have multiple locations, a simple A-frame sign with directional signage can increase traffic to your more remote stores.
A-frame signs are also great for communicating important directional or safety information. You can even customize your sign by adding reflective decals to increase visibility in shaded or low-light areas. You can also experiment with the dynamic layout of your A-frame sign by incorporating angled lines, overlapping elements, or unconventional shapes. A-frame signs are usually 2 to 3 feet tall, which makes them a perfect height for eye-level messaging.
A-frame signs are often used in residential neighborhoods as a safety tool. They can be used to remind residents of the speed limit or to inform them that children are at play. You can also get creative with your A-frame sign by using humor or wordplay to catch the attention of passersby. For example, if your art gallery is on the corner of a residential street, you could use an A-frame sign that reads “Hello Friends” to pique the interest of passersby. You might be surprised at how many people stop to read the sign and walk in.
3. Make It Interesting
While many small businesses use A-frame signs to promote daily specials or their unique selling points, they can also be an effective tool for drawing in foot traffic by making their signage more interesting. By incorporating bold typography and colors, playful illustrations, dynamic layouts, and clever copywriting, your A-frame sign can leave a lasting impression on passersby and encourage them to visit your establishment.
The easiest way to make your A-frame sign more interesting is to incorporate visuals that draw the eye and pique the interest of customers. Incorporating a variety of illustration styles, including stylized characters, whimsical doodles, or even a custom mascot, can add a pop of color and help your sign stand out from other sidewalk signs. Just be sure that any visuals you include are aligned with your brand and that they reflect the messaging on your A-frame sign.
Another simple way to make your A-frame sign more appealing is by using a dynamic layout that varies from one day to the next. By changing up the message and offering a new promotion each time, you can keep your A-frame sign fresh and engaging for passersby. This is especially helpful for restaurants that rely on impulse purchases like take-out orders or coffee shop patrons who often stop by during off-peak hours.
If you want to make your A-frame sign even more interesting, try experimenting with different layouts that incorporate angled lines or overlapping elements to create visual interest. This can help your sign stand out from other sidewalk signs and pique the curiosity of potential customers.
4. Make It Fun
Whether you run a boutique, a coffee shop or host events, A-Frame signs (sometimes called sandwich signs) are your secret weapon in the battle to attract local traffic. Often overlooked in favor of high-tech wizardry or old-school grandiosity, these simple sidewalk signs deliver a big punch when it comes to getting noticed and increasing foot traffic.
A-Frame signs are dual-sided, so you can get your message in front of both walking and driving traffic. Use vibrant colors and fonts to make your message stand out. You can even add fun elements, like spinners and sliders, to engage your audience. This can add a unique, memorable experience and encourage customers to visit your establishment again.
If your business is tucked away or off the main street, directing traffic with a simple arrow can help people find you and increase foot traffic. It’s also a great way to let pedestrians know they are welcome at your business. For example, if you own an art gallery, greeting passersby with a warm welcome is a great way to draw attention and make them feel at home.
A-Frame signs are a must for any vendor at trade shows, county fairs or farmer’s markets. They are highly visible, easy to set up and can help you easily direct people to your booth. Consider adding a reflective decal to your A-Frame sign to make it more visible in low-light conditions or during the evening hours.
5. Make It Memorable
Often, overlooked amid the high-tech wizardry of digital signage and the old-school grandeur of banners, A-Frame signs are highly visible, portable, and can be an extremely effective way to advertise a business. While they may not have the scope or visual impact of a big-ticket digital sign, they can be an efficient and cost-effective solution for small businesses trying to maximize their visibility in a tight window of opportunity.
A-Frame signs are ideal for promoting specials and limited-time promotions. They also allow you to change out placards frequently, which keeps your message fresh and piques the interest of passersby. Creating unique placards with different messages, designs, or even shapes can also help your A-Frame sign stand out from the rest and become more memorable to your audience.
You can also use your A-Frame sign to showcase your unique selling points, such as a local menu or locally sourced products. This approach demonstrates to your audience that you care about the community, making you more relatable and encouraging repeat business.
Alternatively, you can use your A-Frame sign to promote community events and activities that are happening in or near your store. This will entice customers to stop in, as well as encourage them to share your information on social media and spread the word.
At trade shows, county fairs, and Farmer’s Markets, A-Frame signs can be an easy and cost-effective way to direct traffic where you want it to go. Whether it’s directing cars to your parking lot or guiding customers to your booth at a swap meet, these simple sidewalk signs can make all the difference in helping potential customers find you among the sea of competitors.